http://farm4.static.flickr.com/3106/2910700403_021e80f8cb.jpg?v=0 CoverGirl advertisement uses "slogan" and "beautiful people" as propaganda techniques. The cosmetics company hires American actress Drew Barrymore as spokesperson. The "beautiful people" propaganda makes people think that they will look as beautiful as Drew Barrymore if they buy the products. The slogan for the cosmetics brand is "easy, breezy, beautiful, CoverGril." The slogan will stick in people's mind and influence people to buy their products if they want to be beautiful too.
I notice that they named this foundation TRUblend. TRU meaning true? On that propaganda page on wikipedia they called this technique "virtue words" I think.
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